Research-First Creative Strategy · Supplement Brands · Meta Ads
Your customers already feel like garbage. They already want a fix. They've been burned before — probably by a product just like yours — and they don't trust a single word coming out of your ad account.
Polished visuals won't fix that. A new hook won't fix that. Another creative testing round won't fix that.
The right words fix that. The words your customers already use — pulled from the places they speak honestly. That's what I find. That's what I write.
These aren't creative problems. They're language problems. And the language already exists — in your reviews, your forums, your refund emails. I go find it.
Most creative strategists start with a blank page and their own ideas. I start with your customer's exact words. The 6C Intel Engine is how I get them.
What's already converting in your account — and the hidden reason why.
Five-star praise. Three-star complaints. The specific phrases that reveal exactly what your customers fear and desire.
What your rivals are running — and the gaps they've left wide open for you.
Reddit threads. Facebook groups. Amazon Q&As. Where your audience talks honestly, without a brand listening.
What prospects say before they buy and when they don't. The objections that kill your conversion — and the words that dissolve them.
Why people left. Why they asked for refunds. The insight that separates brands that iterate from brands that guess.
No context needed.
"The angle came from a 3-star Amazon review we'd completely ignored for six months. Mezz found it in the first research session. That ad became our best performer in Q3."James D. — Founder, Supplement Brand
"I've worked with three creative agencies. They all sent me beautiful work that did nothing. Mezz sent me a concept card — hook type, angle rationale, the exact customer quote it came from. I finally understood why the ad would work before we tested it."Alex M. — Media Buyer, 7-Figure DTC Brand
"He came back with the exact phrase our customers were using in their own words. Not something we had written — something they had written about us. ROAS went from 1.8 to 3.4 in six weeks."Sarah R. — CMO
"The ad that stops the scroll isn't clever. It's the first one that used your customer's exact words."
Most supplement ads fail for the same reason — the brand is talking to itself. Polished, perfectly on-brand, totally disconnected from the specific fear that made your customer type "best magnesium supplement" at 11pm.
I find that thing. The fear. The phrase. The exact way your customer talks about their problem when they think no one is watching. Through the 6C Intel Engine, I mine six layers of real customer intelligence before I write a single word. The insight drives the angle. The angle drives the hook. The hook drives the ad.
This isn't a team. It's one person — covering strategy, copy, and the research that connects both. Two brands at a time. Full attention. No handoffs.
The research only works when the client trusts it. I'd rather turn down the wrong fit than deliver average work for the wrong brand.
Tell me about your brand, your ad spend, and what's not working. Takes five minutes. No pitch call until I know you're a fit.
We look at what you're running. I tell you exactly what I see — angles you're missing, language patterns in your data, where the breakdown is. You leave with real insight whether we work together or not.
If we move forward, I spend the first week doing nothing but research. No copy until the insight is clear. That's the whole point.
I work with two supplement brands at a time. That's not a sales tactic — it's how I maintain the research depth that makes this work. When a spot opens, I post it here. If you've been waiting, this is the moment.